SocialThreader helps marketers increase brand awareness, social engagement and conversions. It seamlessly aggregates all of brand’s social touch points, analyzes campaign performance linked to these touch points and optimizes content based on campaign goals. Search and Display Marketing is more than 80% of online marketing and SocialThreader directly improves the effectiveness of these campaigns. Businesses stand to gain significant ROI on their campaigns and better measures on relevant KPIs.
Brand Manager’s primary objective is to increase ROI from their digital marketing. Depending on their campaign goals, they may be looking to increase brand awareness, purchase intent or conversions from these online Ads. They have a couple of options in terms of where they drive traffic for all their campaigns. For a long time, they had directed all traffic to their own branded website. More recently they have a second choice of sending traffic to their social media pages (Facebook, YouTube, Twitter, etc.)
Above options presents them with a couple of problems. First, with limited budgets, they have been asked to make a hard choice between developing content for their own website versus on multiple social media pages. Second, neither of these two options are perfect. On social media pages, it is easy to publish content, but brand managers have limited control of their brand pages and limited engagement with their fans. On the other hand, in their own brand websites, they have complete control over content, but consumer voices are completely missing and their pages are mostly very static.
SocialThreader offers a self-service solution that enables Enterprises and SMBs to quickly deploy content that is targeted to digital campaigns, combining design customization, content curation and publishing of 'social threads'. Our Analytics dashboard offers a holistic view of all ROI indicators including average time spent on site, social metrics and conversions. Using a combined view of real-time analytics and data intelligence, the SocialThreader solution optimizes a brand's social content to a brand’s campaign goals. The product is sold on a subscription basis directly to brands and their Agencies.
SocialThreader also leverages key attributes of a brand's website such as customer support, product details and e-commerce. Social content together with these owned assets lead to more engagement and conversions.
In summary, we help brands increase the ROI from their paid, earned and owned content.